In today's competitive market, consumer activations play a critical role in the survival of brands. A website banner or a billboard can be forgotten in seconds; however, physical contact creates a permanent place in the participant's mind.
What is Consumer Activation? Simply put; it is a strategy that aims to create behavioral change by establishing an interaction between the brand and the target audience in physical or digital environments. It is the art of carrying your brand's story into real life, onto the streets, and into malls.
Why is it Important?
Activations make the brand an indispensable part of consumers' daily lives. By establishing an emotional bond, they create a loyal customer base and directly trigger purchase intent.