Field
Feb 12 • 2 min read
What is Roadshow?
Why Do It?
The era of brands waiting for the consumer is over. Now, brands go where the consumer is. Here is the strategy for winning in the field.
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KNOWLEDGE BASE
News and Tips from
News and Tips from
the Event World
Industry trends, organization guides, and strategic moves that will make your brand stand out. We don't hide what we know, we share it.
What is Roadshow?
Corporate
Feb 14 • 2 min read
What is a Launch?
How to Make an Impact?
"You never get a second chance to make a first impression." Your brand's stage debut determines its destiny. Here is the anatomy of a flawless launch.
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Strategy
Feb 15 • 2 min read
Marketing Alphabet: ATL, BTL, and TTL
Are you below the line or above? You must know these three terms to manage your budget correctly and reach your target audience.
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Technology
Feb 18 • 2 min read
What is a Webinar?
Professional Broadcasting
What is the difference between a Zoom meeting and a professional webinar? Set up your digital stage with greenbox, regie, and interactive setups.
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Corporate
Feb 20 • 2 min read
Effects of Motivation on Employees
What binds an employee to a company? Just the salary, or "feeling valued"? Here is the invisible ROI of motivation.
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Technology
Feb 22 • 2 min read
Giant Events and Intimate Moments
Can a roadshow agency for thousands plan a romantic dinner for two? That's exactly what our AI assistant Orgzaar was born for.
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Sustainability
Feb 24 • 2 min read
Social Responsibility: Conscience or Strategy?
To strengthen brand reputation and attract Gen Z talent, CSR projects are not a luxury, but a necessity. Here is the roadmap for firms.
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Field
Feb 26 • 2 min read
See, Impress, Disappear: Pop-Up Power
Agile experience points instead of multi-million dollar stores. Bring your brand to the street with pop-up events that create a FOMO effect.
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Strategy
Feb 28 • 2 min read
Don't Just Promote, Bring Your Brand to Life!
How do you reach consumers who are tired of watching ads? The power of experiential marketing and successful activation strategies.
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